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房价下降的成因分析及房地产企业的应对策略

2008-06-28

摘  要:文章根据2007年1月到2008年3月全国部分具代表性的大中城市的房价统计数据,分析了房价下降的四个原因:成本推动、需求变动、政府政策和消费者预期。同时,站在房地产企业的角度,针对目前房地产市场的行情,提出了企业应对市场变化的四条具体措施,即加强和改进品牌建设、内部管理、外部融资和产品品质四方面的工作。

Analysis Causes of the Decline in House Price and the Real Estate Enterprise's Coping Strategies

DING Qiong-jie

Business School of Hohai University, Nanjing 211100, China

Abstract: According to house price statistical data of some representative Cities from January 2007 to March 2008, this paper analyzed four reasons of the decline in house prices, such as cost-push, demand-change, government's policies and consumers' expectations. At the same time, from the perspective of real estate enterprises, aim at the current market quotation of real estate, this paper proposed four specific measures for the real estate enterprises to deal with the changing market, which are brand building, internal management, external financing and product quality.

Key words: house price; real estate market; real estate enterprise